Micro-ISV.asia

Tuesday, 26 August 2008

Attribution and Open Source Licenses

Filed under: Business of Software — Jan Goyvaerts @ 14:25

Benefits of the creative commons licenses are the attribution requirement, nice graphics, and a human-readable deed. You can explicitly waive the Share Alike condition in whichever cases you want to, say, weaken the open source requirement similar to the LGPL.

Monday, 25 August 2008

Beware of Share Alike Software Components

Filed under: Business of Software — Jan Goyvaerts @ 12:11

Beware of software components licensed as CC BY SA. The Share Alike license is viral, similar to the GPL. Think twice before putting yourself in a position where you have to release the full source code to your product.

Thursday, 24 July 2008

The Economics of Free Lite Versions

Filed under: Business of Software — Jan Goyvaerts @ 18:52

As promised in my previous post, today I’ll discuss the business reasons for publishing, or not publishing, a free version of a software product. I’m specifically talking about a version with reduced functionality that yours to keep forever at no charge. I’m not talking about a free trial version of the full product, which is […]

Monday, 21 July 2008

Snarky about Snarketing

Filed under: Business of Software — Jan Goyvaerts @ 14:00

EditPad was mentioned in an article about “sneaky marketing”. While some companies go too far in peddling their wares, free stuff is never free without a reason.

Wednesday, 30 April 2008

How to Stop Competing

Filed under: Business of Software — Jan Goyvaerts @ 15:41

Instead of trying to beat the competition, divide the market and be the best in your own niche.

Tuesday, 29 April 2008

How to Deal with Complicated Purchasing Procedures

Filed under: Business of Software — Jan Goyvaerts @ 10:28

It’s usually easier on everybody if corporate customers with complicated purchasing procedures buy from a software reseller rather than directly from you.

Friday, 25 April 2008

Be Good, and Charge for It

Filed under: Business of Software — Jan Goyvaerts @ 17:05

The recipe for a successful Micro-ISV is simple. Create a good product, and charge for it.

Wednesday, 16 April 2008

How to Compete Against Free Software

Filed under: Business of Software — Jan Goyvaerts @ 15:01

Basic strategies that every Micro-ISV should follow to better compete with free as well as paid software.

Monday, 14 April 2008

There’s No Such Thing As Free Software

Filed under: Business of Software — Jan Goyvaerts @ 20:14

All software costs its users both time and money. The up-front licensing fee or the maintenance subscription are usually only a small part of the cost.